If you haven't heard, 360-degree cameras are a thing. They're going to be a big thing when virtual reality takes off. Imagine being able to relive any moment in your life, revisit any place you plopped down a camera. But 720-degree cameras, well... those are a bit of a marketing ploy!

That's not to fault IC Real Tech's Allie line of products (Allie, get it? It's like a selfie, but with everything), which actually look pretty cool. They use a pair of fisheye cameras, front and back, to capture literally everything around them. There's a $400 rocket-shaped ruggedized one for kids, and a couple of $300 ones for adults, one with a cord for permanant installation and another with a built-in battery so you can take it on the go.

The problem is that if two fisheye lenses front and back is IC Real Tech's definition of a 720-degree camera, it's not much of a world-first. That's the same exact technique the Ricoh Theta uses already, as well as other 360-degree / spherical cameras I'm forgetting. And I didn't see anything about the way IC Real Tech stitches that footage together that was more compelling than other examples I've seen.

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That said, the Allies don't just record moments for posterity, they can livestream their 8-megapixel footage via the company's cloud service, which could be a killer feature all by itself. They can also hold up to 16 hours of the highest quality footage to a 128GB SD card, or embed them in an HTML5 player (coming soon.)


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